Why McDonald’s Revenues Declined in 2017

In 2017, McDonald’s (MCD) posted revenues of ~$22.8 billion, which represents a fall of 7.3% from ~$24.6 billion in 2016. The effects of the addition of new franchised restaurants and positive SSSG (same-store sales growth) were more than offset by the refranchising of company-owned restaurants, which led to a fall in the company’s stock price. The company’s revenues fell 2.4%, 7.4%, and 3.1% in 2014, 2015, and 2016, respectively.

View more information: https://marketrealist.com/2018/04/why-mcdonalds-revenues-declined-in-2017/

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