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Finance

Why Did Procter & Gamble File a Lawsuit against Vi-Jon?

In a press release on October 31, 2016, Procter & Gamble reported that it had “filed a lawsuit in US District Court for the Middle District of Tennessee against Vi-Jon, a manufacturer of personal care products.”

The press release specifies that the lawsuit would focus on “Vi-Jon’s store brand dandruff shampoos, which are sold in major retail outlets throughout the US.” The complaint “alleges that Vi-Jon bottles sold in Dollar General, CVS, and Kroger mimic the shape, colors, and label of Head & Shoulders, the leader of the dandruff category and the world’s #1 shampoo, in a way that infringes its trade dress.”

View more information: https://marketrealist.com/2016/11/why-did-procter-gamble-file-a-lawsuit-against-vi-jon/

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