In fiscal 2015, Clorox’s (CLX) selling, general, and administrative (or SG&A) expenses came in at $1.3 billion, or 23.4% of net sales. SG&A expenses increased 5.3% in fiscal 2015 compared to fiscal 2014. The increase was primarily due to increased advertising and marketing programs.
Clorox and other companies such as Procter & Gamble (PG), Edgewell Personal Care (EPC), and Estée Lauder (EL) believe that advertising, promotion, merchandising, and packaging can significantly impact consumer purchasing decisions.
View more information: https://marketrealist.com/2015/11/cloroxs-marketing-strategies-reaching-households/