Instacart has been growing since its inception. The company’s growth can be seen in the size of its shopper team as well as the number of its retail partners, customers, and financials. Instacart shoppers are the people who go to the store to pick up items and deliver them to Instacart customers. In 2014, Instacart had just 5,000 shoppers. The number rose to 20,000 in 2016, 70,000 in 2018, and 130,000 in 2019. Now, Instacart is on track to finish 2020 with more than 750,000 shoppers.
For retail partners, Instacart now works with more than 500 retailers compared to 140 in 2017. Instacart’s retail partners include Walmart, Costco, Target, Safeway, and Amazon-owned Whole Foods. The company’s growth over the years shows in the number of its users, which has topped 5.5 million compared to 3.3 million in 2017.
Also, Instacart’s growth shows in the company’s financials. Instacart doesn’t publish its financials. However, the company’s annual revenue was estimated at $10 million in 2013 compared to $3 billion in 2019. Instacart has also diversified its business. In addition to grocery delivery, the company provides online advertising services and has won over brands like Pepsi, Coca-Cola, and Ben & Jerry’s as advertisers. Details about Instacart’s growth should become clearer after the company files its IPO documents with the SEC.
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