The survey, which interviewed more than a thousand app users between the ages of 13 and 44, put Snapchat on top as the preferred app for socializing and shopping. On shopping usage in particular, 19% of the surveyed people chose Snapchat, 14% chose Twitter, 13% chose Instagram, 12% chose Facebook, and 8.0% chose Google’s (GOOGL) YouTube. The rise of Snapchat for shopping shines light on Snap’s deal with Amazon (AMZN) last year. In September last year, Snap announced an agreement where it would help send shoppers to Amazon’s marketplace.
View more information: https://marketrealist.com/2019/01/what-makes-snapchat-so-popular-with-teens/