What Are the Key Markets for Honda Motor Company?

North America is the largest single market for Honda Motor Company (HMC). In fiscal 2016,[1. April 2015–March 2016] North America accounted for 56% of its total revenues.

As you can see in the chart above, the company’s revenues from the region have more than doubled in the last five years. While Honda has been witnessing a minor slowdown in its other key markets, including Japan and Europe, for the last couple of years, North America has remained strong with good profitability. These higher revenues from North America were primarily driven by strong demand for the Honda Civic and Honda HR-V models.

General Motors (GM) is the largest automaker in North America and has the highest market share in the region. Among the other automakers (VCR), Ford (F) and Fiat Chrysler (FCAU) also have significant exposure to the North American auto market.

View more information: https://marketrealist.com/2016/06/what-are-the-key-markets-for-honda-motor-company/

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