Understanding Priceline’s Business Model

Priceline Group’s prime customers are either business travelers looking for travel arrangements and accommodations, or leisure travelers looking for holiday products and deals. The company aids these users in their travel search and helps them gain access to booking availability and details of airlines, hotels, cruises, and car rental packages on a single platform.

Bookings are made by users under the traditional price-disclosed model or via the opaque pricing model. In the traditional price-disclosed model, the company earns a commission on every transaction made on its website. In the opaque pricing model, Priceline earns the difference between the price a customer is willing to pay—expressed by bidding—and the price charged by the travel service provider. The company was the first to introduce the “name-your-price” model for making online bookings.

Apart from the traditional revenue streams, Priceline also sells space for suppliers of travel products and services to advertise their websites, which also leads to robust revenues for the company.

View more information: https://marketrealist.com/2015/11/understanding-pricelines-business-model/

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