Before 2012, Monster Beverage was known as Hansen Natural Corporation. Hansen was selling fresh fruit juices and natural soda. Inspired by the success of Austria-based Red Bull GmbH, the company’s owners introduced their first energy drink in 1997. The drink didn’t impress consumers.
Then, the company revamped its product by increasing the sugar and caffeine content. It launched Monster Energy in 2002. The energy drink was twice the size of a Red Bull energy drink. However, it was the same price as Red Bull. Monster Energy was popular with consumers.
The product’s excellent growth over the years prompted the company to change its name from Hansen Natural to Monster Beverage. The name reflected an aggressive image—compared to its subtle impression as a fresh juice manufacturer.
View more information: https://marketrealist.com/2015/01/monster-beverages-extensive-line-energy-drinks/