By the end of 2014, Marriott International had around 1,111 company-operated hotels consisting of approximately 293,940 rooms. But the company has even more full-service hotels under its company-operated model—about 73% of total company-operated hotels are full-service hotels. By operating this way, the company has more control over the operations of its full-service brands.
Notably, Marriott has a larger percentage of hotels under franchise or licensed model than competitors like Hilton Worldwide Holdings (HLT), Starwood Hotels & Resorts Worldwide (HOT), and Hyatt Hotels Corporation (H). Investors can gain exposure to the lodging sector by investing in the PowerShares DWA Momentum Portfolio (PDP), which has approximately 7.4% of its total holdings in the lodging sector.
But how do most customers view Marriott’s hotels and services? Continue to the next part for our analysis.
View more information: https://marketrealist.com/2016/01/marriott-internationals-business-model-service-category-key-investor-takeaways/