Once Price decided to set the $70,000 minimum salary—even halting his own salary entirely during the COVID-19 pandemic to maintain business stability—Gravity’s employee turnover rate dramatically sank to -18.8 percent. Naturally, it makes sense that the success of the company would follow.
In 2018, Gravity processed $10.2 billion in payments. By 2020, Price said that Gravity usually exceeds $4 million in revenue each month. The company’s expenses pretty much even this out and it manages to squeeze just a small amount of profit from the operation. It seems that this is mainly because of the company’s commitment to paying employees well, providing adequate benefits, and supporting partnerships.
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