In June, Walmart (WMT) launched Delivery Unlimited for an annual membership fee of $98, which is lower than Amazon Prime’s annual membership price of $119. Delivery Unlimited members can receive free delivery service from Walmart for the year.
Since 2018, Walmart has been working on its delivery function to become more competitive against Amazon Prime. The company launched its Online Grocery Pickup program in 2017. Notably, the company added 500 more pickup towers in the US in April 2018.
In May 2019, the company launched free one-day delivery for purchases over $35. The company is also introducing an in-home delivery service, in which the deliveries are placed in the customer’s refrigerator.
In 2019, Walmart plans to launch a free video streaming service for its Flipkart Plus members in India. In May 2018, Walmart acquired a 77% stake in Flipkart for around $16 billion. The launch of the video streaming service should increase Flipkart’s loyalty program’s competitiveness with Amazon Prime in India.
Walmart offered a variety of special deals from July 14 to July 17 in an effort to attract customers from Amazon Prime Day. Plus, Target, eBay, and other major retailers offered special deals close to Amazon Prime Day.
On August 5, CVS Health announced the launch of its CarePass loyalty program in the United States, which could compete with Amazon’s prescription drug delivery service. In June 2018, Amazon acquired online pharmacy PillPack, which is now part of the Amazon Prime program.
View more information: https://marketrealist.com/2019/08/amazon-prime-integral-part-of-amazons-success-story/