IBM’s (IBM) attempt to pin a patent infringement blame on Booking Holdings (BKNG) has suffered a blow. According a Reuters report, a federal appeals court recently ruled that Booking had not infringed an IBM patent related to a method of delivering digital advertisements.
Booking operates a portfolio of digital platforms. Priceline, a platform that helps people plan their travel with information about air ticket prices and hotel accommodations, is one of Booking’s digital properties. Providing digital advertising services is one of Booking’s revenue sources. The company generated $285 million in advertising revenue in the first quarter.
View more information: https://marketrealist.com/2019/06/ibm-takes-a-blow-in-patent-dispute-with-priceline-parent/