Hulu’s robust subscription growth can be attributed in part to its lower-priced subscription plans. In February 2019, Hulu’s basic subscription package was lowered to $5.99 per month from $7.99 per month. In comparison, Netflix increased the price of its basic subscription to $7.99 per month from $8.99 per month.
Hulu has also expanded its subscription base after partnering with music-streaming giant Spotify (SPOT). Users can now sign up for a joint monthly plan of $9.99 per month (down from $12.99) where they can access Spotify’s music content and Hulu’s content portfolio.
Hulu’s premium subscription plan, which is ad-free, is priced at $11.99 per month, while the inclusion of its live TV service costs $39.99 per month. Hulu’s key metrics have experienced solid growth.
Last year, the total hours watched on the Hulu platform rose 75.0%, while the average time spent per user rose 20.0%.
View more information: https://marketrealist.com/2019/06/hulus-subscriber-base-rises-to-28-million-how-netflix-compares/