Last year, Ford announced its $11 billion global restructuring program, which will last three to five years. The company aimed to reallocate its capital to high-return segments and leverage its partnerships globally.
In China, the company has launched its Ford China 2.0 plan, which details the fine print of its path in the country. This year, the company plans to launch ten new Ford and Lincoln vehicles in China, and it plans to launch 30 more by 2021. In North America, Ford has decided to focus more on the high-growth electric and autonomous vehicle segments. The company also plans to launch 20 new Ford and Lincoln vehicles in North America in the next two years.
In Europe, Ford has decided to redesign its portfolio to improve profitability and returns. In the region, the company is one of the highest-selling commercial vehicle brands.
View more information: https://marketrealist.com/2019/09/ford-to-sell-brazilian-plant-to-caoa/