Automobile demand from the Asia-Pacific region has been increasing at a rapid pace lately. Ford has also been improving its presence in the region to capture the major portion of the demand coming from emerging markets such as China and India.
Notably, within two years, from 2012 to 2014, the company’s sales volume in China rose by nearly 78% against Chinese automobile industry growth of 26% within the same period. This also helped the company to increase its market share in China from 3.2% in 2012 to 4.5% in 2014.
Note that in the passenger car segment of China, Ford Motor Company’s market share is still behind those other automobile giants (XLY) such as Volkswagen (VLKAY), Toyota (TM), and the Chevrolet brand of General Motors (GM).
Continue to the next article for a look at the overall trend in Ford’s global market share and to know the key factors that impact the company’s global market share.
View more information: https://marketrealist.com/2016/03/shifting-gears-fords-target-markets/