Estée Lauder’s Growth Barriers: Weaknesses and Threats

Estée Lauder (EL) manufactures and sells beauty and cosmetic products. Unlike peers Procter & Gamble (PG) and Unilever (UL), Estée Lauder has a more limited brand and product portfolio, which reduces brand diversification.

Estée Lauder’s limited distribution strategies also limit its reach to consumers. For example, EL’s Bobbi Brown line of cosmetics is sold through limited prestige department stores, freestanding retail stores, and prestige salons and spas. This is a competitive disadvantage for EL.

View more information: https://marketrealist.com/2015/08/estee-lauders-growth-barriers-weaknesses-threats/

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