Recently, the company has been targeting Hispanics and Millennials in its advertising campaigns. According to the U.S. Census Bureau, Hispanics will account for 19% of the US population by 2020. Dr Pepper Snapple’s business is growing rapidly in Latin America, with successful brands like Penafiel. The company is now planning to bring Penafiel, a sparkling mineral water brand, to the Hispanic community in the United States.
The Millennial demographic represents the generation of people who were born between 1981 and 1996. Nielson, a global information and measurement company, estimates that this highly influential group represents 24% of the US population. Companies catering to this young, tech-savvy group with their brands, packaging, and campaigns include Dr Pepper Snapple and its peers such as The Coca-Cola Company, PepsiCo Inc. (PEP), and Monster Beverage Corporation (MNST).
These companies are part of ETFs such as the Consumer Staples Select Sector SPDR Fund (XLP) and the SPDR MSCI World Quality Mix ETF (QWLD).
View more information: https://marketrealist.com/2014/12/dr-pepper-snapples-brand-building-efforts/