The three major cruise liners that account for more than 80% of the global passengers include Carnival Corporation (CCL), Royal Caribbean Cruises Ltd. (RCL), and Norwegian Cruise Line Holdings Ltd. (NCLH). Carnival Corporation is the largest with a market share of cruise passengers at ~47%, followed by Royal Caribbean at ~23% and Norwegian at ~10%. However, Carnival’s competitive advantage is due to scale. It operates a fleet of 101 ships, which is more than double the 41 ships operated by Royal Caribbean, its closest competitor.
ETFs such as the PowerShares Dynamic Leisure and Entertainment Portfolio (PEJ), the PowerShares Dynamic Large Cap Growth Portfolio (PWB), and the Consumer Discretionary Select Sector SPDR Fund (XLY) hold stocks of the three major cruise liners.
The other smaller players in the industry include MSC Cruises, Disney Cruise Line, and Thomson Cruises. As you can see in the above chart, Carnival Corporation’s (CCL) market share has declined from 50% in 2008 to 47% in 2013.
View more information: https://marketrealist.com/2015/01/carnival-boasts-largest-market-share-cruise-passengers/