In May this year, Apple announced its collaboration with the German (EWG) company SAP (SAP). Apple’s iOS and SAP’s HANA cloud platform will be integrated to provide enterprises with productivity apps.
In these partnerships, Apple’s underlying motive is to sell more iPhones and iPads to enterprises. Benzinga, citing Global Equities Research, stated that, per year, the enterprise device market is a $360 billion opportunity and enterprise software is a $285 billion opportunity for Apple. However, Apple is still just scratching the surface when it comes to the overall enterprise market. Apple reported that it earned revenues of $25 billion from enterprises between June 2014 and June 2015, which is only 4% of the overall enterprise market.
View more information: https://marketrealist.com/2016/06/apples-mobility-partner-program-continues-grow/