Analyst Horace Dediu from Merrill Lynch expects that around 20% of Android brand users will switch to an iPhone. Apple remains the most popular brand among “switchers.” The report states that over 20% of Android loyalists will switch over to an iPhone on their next smartphone purchase.
Android and iOS remain the two most dominant operating systems in the smartphone space. While Android accounts for 84.8% of the market, iOS accounts for 15.1% in 2018.
View more information: https://marketrealist.com/2018/10/apples-iphone-customer-loyalty-is-on-the-rise/