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Finance

An overview of Dr Pepper Snapple’s key brands

Dr Pepper Snapple sells its CSD brands in the United States and Canada. Key brands in this category include Dr Pepper, Canada Dry, 7UP, Squirt, Crush, A&W, Sunkist, Schweppes, and Sun Drop. These brands enjoy dominance in the flavored or noncola CSD market.

Canada Dry, 7UP, A&W, and Sunkist are together termed Dr Pepper Snapple’s Core 4 brands. Canada Dry is a leading ginger ale in the United States and Canada. 7UP is a lemon-lime-flavored drink and a popular noncola CSD in the United States. Sunkist is a leading soda drink available in orange, strawberry, grape, and other fruit flavors. A&W is the number-one root beer in the United States. The company has also introduced lower-calorie versions across its Core 4 brands.

Dr Pepper Snapple is the third-largest CSD maker in the US market, trailing market leaders Coca-Cola and PepsiCo, which collectively hold about 70% of the US CSD market. Investors can have a diversified exposure to these companies through ETFs such as the Consumer Staples Select Sector SPDR Fund (XLP) and the SPDR S&P 500 ETF (SPY).

View more information: https://marketrealist.com/2014/12/overview-dr-pepper-snapples-key-brands/

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