As Twitter (TWTR) gears up to report its results for the fourth quarter of 2018, a lot of attention is being given to its data licensing business. In the third quarter, the company generated $108 million from its non-advertising operations, representing a rise of 25% YoY (year-over-year). At Facebook (FB) and Alphabet (GOOGL), non-advertising revenues rose 1.0% and 29.7% YoY, respectively, in the quarter. Baidu (BIDU) grew its non-advertising revenue 80% YoY in the quarter.
Amid tightening competition for advertising revenue, companies such as Twitter are seeking out new ways to create revenue sources outside of advertising even as they continue to pursue ad revenue.
View more information: https://marketrealist.com/2019/01/a-look-at-twitters-data-business/