However, Foot Locker’s product base is tilted more toward athletic footwear products than sports apparel. This puts the company at a disadvantage compared to rivals such as Dick’s Sporting Goods (DKS) with a more diversified product base. Like Foot Locker, Finish Line (FINL) and Cabela’s (CAB) also target niche segments of the market, although Cabela’s is looking to change that.
While Foot Locker remains one of the largest retailers of athletic goods worldwide, it’s at a disadvantage compared to retail giants such as Walmart (WMT) and Costco (COST) in terms of pricing and volume. That being said, Foot Locker’s store strategies have been successful in attracting higher store traffic and boosting sales for several years. The retailer reported comp (comparable) growth for 25 straight quarters in fiscal 1Q17.
We’ll analyze the company’s key opportunities and threats in the next part of our series.
View more information: https://marketrealist.com/2016/06/swot-analysis-foot-lockers-key-strengths-weaknesses/