A Look at Disney’s Advertising Strategy

Disney’s ABC Network is part of the company’s Media Networks business. As the above chart indicates, in fiscal 2Q17, affiliate fees and advertising made up 54.3% and 32.5%, respectively, of Disney’s Media Networks’ total revenue of $5.9 billion. These figures indicate that affiliate fees and advertising are major sources of revenue for the Media Networks business. As a result, a revamp of programming at ABC was important for the company to boost its advertising revenue. Disney’s ABC Network also produces original programming for video streaming services such as Netflix (NFLX).

View more information: https://marketrealist.com/2017/06/a-look-at-disneys-advertising-strategy/

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